Multichannel channel video installation based on the processes of interpretation and representation through language. Outsourced professional 3D modelers are invited to create objects from oral descriptions. This process transformed a single real object into infinite fictional ones through the choices and decisions of designers from around the globe and within the possibilities and limitations of their rendering software.
This thing is red explores current and global systems of outsourced labor, communication, technologies, and the internet, inviting us to enter a virtual world of useless and absurd objects imagined by people. The exercise exposes not only the diverse personal approaches, interpretations, and creativity of the creators but also a collective mind that reflects our present moment.